The entire process can be done less than a month. We need your co-operation and availability in many of the stages to ensure that we get the most out of our time with you and keep the process moving.

 

We have the entire employer branding roadmap down to a fine art. Keeping the pace and passion will ensure that you get a result that you're proud of.

RESEARCH

Stage one is the process is immersion - understanding what makes your people 'tick'. This is a complete report that will give your business an entire Employer Brand health check. It maps your talent landscape and provides you with invaluable up-to-the-minute employee ‘why work here’ data.

 

Conducted by Charlie McIntosh Ltd in partnership with Brand in a Box, this report will be complied within a week and is usually conducted using online survey tool and Glassdoor.

 

We need your assistance in isolating and getting ready a cohort of individuals that will give a good cross-section of your workforce.

WE NEED:

 

• ACCESS TO A GOOD CROSS-SECTION OF

  YOUR TEAM VIA EMAIL
• METHOD OF RESEARCH DELIVERY

• TWO DAYS OF CANVASSING

YOU'LL GET:

 

• FULL INSIGHTS REPORT
• STAFF SURVEY

• KEY POINTERS AND CONCLUSION TO

  DEVELOP A FULL EVP

• UNDERSTANDING OF WHAT MAKES YOU

  AN EMPLOYER OF CHOICE

WE NEED:

 

• A WELL-PLANNED DAY OF PHOTOGRAPHY

  TO SUPPORT THE BRAND DEVELOPMENT
• SUPPORT WITH INFORMATION GATHERING

• MARKETING COLLABORATION

DEVELOPMENT

With the background research in place, isolating why you are an employer of choice, we set about developing a clear EVP (Employee Value Proposition). This starting point helps in the development of the Employer Brand, the tone and style of assets and a starting point for full creative.

 

The output is a full Employer Brand identity - how your Employer Brand looks, sounds and the message is communicated - and a full set of tools to help you deliver this.

YOU'LL GET:

 

• FULL EVP
• DOCUMENTED EMPLOYER BRAND

  RATIONALE AND DELIVERY

• BRAND LIBRARY

• BRAND ROADMAP

COMMUNICATION

Start communicating your new Employer Brand to the world with collateral, starting with a careers website. This optional one/two page template will use the materials and assets from development to create a high impact online presence.

WE NEED:

 

• SITE URL AND APPROPRIATE

  HOSTING PROVIDER
• MARKETING APPROVAL

• URL RE-POINTS

• GOOGLE ACCOUNT FOR ANALYTICS

YOU'LL GET:

 

• TEMPLATE CAREERS WEBSITE
• MOBILE OPTIMISED

• GOOGLE ANALYTICS

Ready to develop an Employer Brand that will release the potential of your employer awesomeness and put you on the roadmap as the number one employer of choice?

YES PLEASE!

Copyright Brand in a Box 2018

RESEARCH

Stage one is the process of Immersion - understanding what makes your people 'tick'. This is a complete report that will give your business an entire employer brand health check. It maps your talent landscape and provides you with invaluable up to the minute employee why work data.

 

Conducted by Charles McIntosh Ltd in partnership with Brand in a Box, this report will be complied within a week and is usually conducted using online survey tools, Glassdoor and telephone interviews.

 

We need your assistance in isolating and getting ready a cohort of individuals that will give a good cross-section of your workforce.

 

 

WE NEED:

 

• ACCESS TO A GOOD CROSS SECTION

  OF YOUR TEAM
• METHOD OF RESEARCH DELIVERY

• TWO DAYS OF CANVASSING

YOU'LL GET:

 

• FULL INSIGHTS REPORT
• STAFF SURVEY

• KEY POINTERS AND CONCLUSION

  TO DEVELOP A FULL EVP

• UNDERSTANDING OF WHAT MAKES

  YOU AN EMPLOYER OF CHOICE

DEVELOPMENT

With the background research in-place, isolating why you are an employer of choice we set about developing a clear EVP (Employee Value Proposition). This starting point helps in the development of the employer brand, the tone and style of assets and a starting point for full creative.

 

The output is a full employer brand identity - how your employer brand looks, sounds and the message  is communicated - and a full set of tools to help you deliver this.

WE NEED:

 

• A WELL-PLANNED DAY OF PHOTOGRAPHY

  TO SUPPORT THE BRAND DEVELOPMENT
• SUPPORT WITH INFORMATION

  GATHERING

• MARKRETING COLLABORATION

YOU'LL GET:

 

• FULL EVP
• DOCUMENTED EMPLOYER BRAND

  RATIONALE AND DELIVERY

• BRAND LIBRARY

• BRAND ROADMAP

COMMUNICATION

Start communicating your new employer brand to the World with collateral starting with a careers website. This optional one/two page template will use the materials and assets from development to create a high impact online presence.

WE NEED:

 

• SITE URL AND APPROPRIATE

  HOSTING PROVIDER
• MARKETING APPROVAL

• URL RE-POINTS

• GOOGLE ACCOUNT FOR ANALYTICS

YOU'LL GET:

 

• TEMPLATE CAREERS WEBSITE
• MOBILE OPTIMISED

• GOOGLE ANALYTICS